The heart of the installation is a voluminous arrangement of controllable LED lights. When viewers are »on spot«, they can design individual messages using their smartphones and send them directly to the system. A jury regularly selects new young companies and startups from among all the applicants, for whom this will then mean »spot on« in the shop windows.

Spot On is a concept developed by RS together with Creative Region and Michael Holzer for the city of Linz. Temporarily, empty shop windows were to become a temporary stage for locally based young companies and startups. In pop-up style, local products and creative concepts are presented in changing locations.

Meanwhile, Responsive Spaces provides the eyecatching long-distance effect with RS factor: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravels for the viewer and an interactive ticker becomes legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.

WE. LOVE. LINZ.