The prominently placed LED wall on the ground floor welcomes visitors to the store, defines the ambiance of the space, and captures the attention of passersby outside. The curved shape of the surface integrates harmoniously into the room and offers versatile possibilities for content presentation.

The animations, generated in real-time, visually reflect the central metaphors of sharpness, blur, and light refraction. They seamlessly combine atmospheric content with brand slogans and high-quality video material from the Silhouette Group.

A visual world has been created that, through a CMS, enables not only the integration of external content but also precise scheduling.