Delacon is both pioneering innovator and market leader in the field of herbal-only feed additives, keeping a strong focus on sustainability and a healthy relationship with nature. This is a key part of the brand message and therefore the starting point for creating the digital staging of the new booth.

Experiencing nature is always analog. Offline and »In the mood for nature«. Delacon's key visual symbolizes a truly offline »Mood for Nature« and takes us on a journey to another time.

Symbolizing the nature's beauty and complexity, the dandelion takes center stage as the key design element of the Delacon stand. It is presented larger that life on an LED wall and also as an analog, beautifully minimalist replica in a glass case on a pedestal. This is one deceptively simple display, but the innocent little dandelion is packed with sophisticated technology and part of an interactive system which Responsive Spaces created to impress stand visitors with an unforgettable experience. Returning to childhood memories, they blow the dandelion, sending the seeds of its digital counterpart on a magical journey. An enchanting fusion of digital and analog with a clear brand message: that Delacon will keep protecting nature when developing new ideas.