Like Digital Signage, only more. Creative LED solutions are becoming more and more popular internationally as a tool for setting highlights, enhancing locations and - most importantly - offering visitors and customers a special experience. Together with Kraftwerk Living Technologies, Responsive Spaces designed and developed this digital staging and thus created a project of international appeal.

Although this special display size requires special digital design and content for its presentation, a system was created that allows Cineplexx to maintain control over the presentation within the framework of existing workflows. The graphically seamless integration of conventional signage content in 16:9 is just as important here as the editorial influence on the overall presentation on this almost 120 square meter of display area.These possibilities and even more are slumbering beneath the surface of this wave.