OMV is a global energy and chemicals group headquartered in Austria. With more than 22.000 employees, they are working on answers to the challenges of climate change.

The goal of the trade fair - to position OMV as a central pillar of the Circular Economy - was achieved through a targeted communication strategy and the associated digital staging. Visitors were able to take concrete raw materials in their hands and trigger the playback of the relevant digital content by means of the Place & Learn installation.

»Reinventing Essentials for sustainable Living«

The centrally placed, round interaction table is staged pixel-precisely and over the entire surface by two bright projectors. Foils divide the individual table segments into their areas. Glass cylinders filled with petroleum, plastic flakes and other raw materials invite visitors to interact with the contents. By placing the cylinders on the table, real-time animations are triggered using NFC technology. The product life cycles of up to four raw materials are thus simultaneously visualised and explained in a low-threshold manner. This tactile and entertaining way succeeds in highlighting the advantages of the Circular Economy and the achievement of the sustainability goals by 2050 live at the trade fair stand.